Email Marketing on a Budget: Crafting Newsletters that Convert As a small business, you want to connect with customers through email marketing. But between fancy templates, automation tools, and buying email lists, costs can spiral. The good news? You don’t need a huge budget to create compelling newsletters. Follow these tips to engage your audience without draining your bank account. Get to Know Your Audience First, get to...
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Local Business Guide to Remarketing If you're a local business owner, you know how valuable website visitors are to your bottom line. But what happens when those visitors leave without taking action, like making a purchase or booking an appointment? That's wasted potential revenue walking out the door. Remarketing gives you the ability to reconnect with website visitors through targeted ads across the internet, turning them...
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With hundreds of millions of people reading blogs every month, what are you doing to capture their attention? If your company isn’t creating content for potential customers to consume, your competition is. Content creation (see: blogging), is absolutely crucial for building an inbound marketing strategy. Not surprisingly, 90% of organizations market specifically with content and spend over 25% of their marketing budget on creating content.(demand metric)...
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